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Media Coverage
The SEAT Cupra Championship receives excellent media coverage in both broadcast and print form.
The series is shown on ITV4 with several race shown live during the extensive Sunday Touring Car coverage, complimented by a magazine round up program. Coverage is also available on satellite television via Men & Motors. The viewing figures of the Championship have always made impressive reading:
| Date |
Peak viewers* |
 |
| 6th June |
900,000 |
| 27th June |
400,000 |
| 25th July |
400,000 |
| 8th Aug |
350,000 |
| 15th August |
800,000 |
| 12th September |
600,000 |
| 26th September |
600,000 |
| 17th October |
350,000 |
| 7th November |
1,050,000 |
| Total |
5,450,000 |
* Figures provided by Granada Media Ltd
The well established motorsports media such as Autosport and Motoring News carry coverage as do the increasingly popular internet media motorsport portals such Crash.net.
Freddy has also proven to be an interest to the wider motoring press with Performance Tuner carrying a full feature article on his SEAT Cupra R entry in 2007.
As well as the associated motorsport and motoring press, Freddy is backed by active support and liaison with the local Surrey media.
Freddy has been a regular feature on BBC Radio Surrey and has shown himself to be a personable and confident ambassador during on air interviews. He has also appeared in a number of feature articles for such publications such as Surrey Life.
Freddy's media and publicity relations are represented by Rebecca Hobbs, RH PR who is also on hand to assist sponsors with media campaigns. Freddy's PR program ensures all regional and motoring media are kept fully up to date with his race campaign whilst searching for further innovative ways to raise Freddy's, and therefore his sponsor's, profile in a positive manner.
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