Media Coverage

The SEAT Cupra Championship receives excellent media coverage in both broadcast and print form. The series is shown on ITV4 with several race shown live during the extensive Sunday Touring Car coverage, complimented by a magazine round up program. Coverage is also available on satellite television via Men & Motors. The viewing figures of the Championship have always made impressive reading:

Date Peak viewers*
6th June 900,000
27th June 400,000
25th July 400,000
8th Aug 350,000
15th August 800,000
12th September 600,000
26th September 600,000
17th October 350,000
7th November 1,050,000
Total 5,450,000

* Figures provided by Granada Media Ltd

The well established motorsports media such as Autosport and Motoring News carry coverage as do the increasingly popular internet media motorsport portals such Crash.net.

Freddy has also proven to be an interest to the wider motoring press with Performance Tuner carrying a full feature article on his SEAT Cupra R entry in 2007.

As well as the associated motorsport and motoring press, Freddy is backed by active support and liaison with the local Surrey media.

Freddy has been a regular feature on BBC Radio Surrey and has shown himself to be a personable and confident ambassador during on air interviews. He has also appeared in a number of feature articles for such publications such as Surrey Life.

Freddy's media and publicity relations are represented by Rebecca Hobbs, RH PR who is also on hand to assist sponsors with media campaigns. Freddy's PR program ensures all regional and motoring media are kept fully up to date with his race campaign whilst searching for further innovative ways to raise Freddy's, and therefore his sponsor's, profile in a positive manner.